Accent Promotions

When you read the newspaper this morning, did you notice the articles about what some companies are doing?  You know, a new technology, a new way of doing something, a better solution, an interesting human interest angle?  What caught your eye?

Sunday’s News Journal had a story about a husband and wife team of private investigators. The story was on the front page of the Life section, with another half page inside, plus it was on their web site, which gets thousands of hits.  Here’s the link so you can see it for yourself: 
http://www.delawareonline.com/article/20100314/LIFE/3140317

Do you think that story will generate some good inquiries?  You bet! Much more than if they had paid to run a tiny little ad that said something like “Private Investigators At Your Service.”  The value of that two-page story is much greater than a small ad, and yet they didn’t pay anything for the space.

Most companies can’t afford to buy full page ads. But they could get a feature in their local paper, just like this company did.

How do stories like that get printed, especially if there is NO cost for the space?  Editors and journalists have pages to fill. They plan their features in advance. Public relations professionals can view those editorial calendars, and when there is a topic that fits their client, they contact the appropriate person and pitch the story.  Or, if your company has a unique situation, angle or something new that is interesting, it can be pitched at any time.

Wouldn’t you like to have a feature story about your business in the newspaper, and on the web? You can! Call Accent Promotions at 410-275-2464 to talk about what’s new at your company, and to develop your own custom public relations program.